Athleta
Lead Blog Writer, Campaign ACD

Athleta hired me to edit and write article copy for their popular Chi Blog. Working within their content pillars, I would pitch and write articles and handle other marketing initiatives that came from internal stakeholders. As a freelancer, I also acted as their internal creative representative when requesting work from agency partners. In that role, I built creative briefs, wireframes, outlines, and mood boards to represent the creative vision Athleta's internal team wanted to achieve.