Finta (Fintech Startup),
Content Lead

As Finta's content lead, I built and executed a full content marketing strategy that combined long-form founder stories and practical guides to drive awareness, product signups, and community growth. The founder stories were crafted through in-depth interviews with startup founders, designed to highlight the human side of building a company and create relatable narratives for early-stage audiences.

 

The guides distilled complex knowledge from finance and tax experts into clear, actionable resources, giving founders the confidence to understand and manage critical business functions. Together, these content pillars established thought leadership, deepened trust, and scaled distribution across multiple channels to grow both followers and customers.