Franklin Templeton
Social Director, Rebrand + B2B & B2C Organic & Paid Campaigns

As interim Director of Social & Content at Boathouse Agency, I led the development and strategy of social content for organic & paid campaigns for the rebrand of the nearly 80-year-old investment firm. 

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The first campaign was B2B, targeted at registered investment advisors and their firms. The second campaign was B2C, targeted at individuals interested in finance and investing.