Copywriter and content strategist with 15+ years of experience shaping lasting brand identities for Levi’s, Square, Airbnb, Sonic, and more. A creative leader with deep expertise in editorial storytelling and brand voice development, skilled at writing across every medium—social, email, blogs, digital, OOH, video, and TV.

As Editor-in-Chief at Scoutmob SF, I built the brand’s local voice from the ground up and grew the email list from zero to 100,000+ subscribers in under a year, all through compelling copy. At VaynerMedia, led creative for Sonic’s Slush campaign, increasing performance by 54% year-over-year. Most recently, served as Interim Director of Social & Content at Boathouse Agency, leading copy and strategy for a global rebrand in financial services.

Known for turning insights into irresistible messaging, with a passion for testing and iterating creative to drive results, like a 4,500%+ ER on a single personal Instagram post. Experienced in managing teams, mentoring writers, and pushing brands toward braver, bolder work.

Part creative director, part performance marketer, always writing with clarity, purpose, and punch.